MainStreet Owatonna Becomes Newest Program of Minnesota Main Street

Historic downtown Owatonna

Historic downtown Owatonna

Owatonna is the sixth and newest Designated Main Street community with Minnesota Main Street. MainStreet Owatonna, a program of the Owatonna Area Chamber of Commerce and Tourism, made an application to become a Designated Main Street Program in Fall 2013. After Minnesota Main Street carefully reviewed the application and conducted a site visit with interviews, an invitation to join was made.

MainStreet Owatonna enjoys the strong support of the Chamber, the City, and local businesses in the community. Their MainStreet district is the historic and current heart of the community of Owatonna centered on a historic Central Park. The District over 150 businesses including 34 retail businesses and 16 restaurants.

Main Street Programs in Minnesota, such as MainStreet Owatonna, are local, volunteer-driven downtown revitalization programs coordinated by a local staff person. Each program follows the National Trust’s Main Street Four Point Approach® of historic preservation based community development.  The Four Points are Design, Economic Restructuring, Promotion, and Organization which help volunteers to improve the district physically, economically, in its marketing, and to bring enough resources to the effort.

To assist local programs with their work, Minnesota Main Street provides $6,400 in technical assistance funds annually, complimentary training registrations, networking with other communities, and consultation from state program staff. Owatonna joins five other Main Street communities in the state: Faribault, New Ulm, Red Wing, Willmar, and Winona.

Minnesota Main Street is recognized by the National Trust Main Street Center as the official statewide coordinating program in Minnesota and has been financed in part with funds provided by the State of Minnesota from the Arts and Cultural Heritage Fund through the Minnesota Historical Society.

For more information about Minnesota Main Street, visit For more information about MainStreet Owatonna visit


Minnesota Main Street is a program of the Preservation Alliance of Minnesota and is recognized by the National Trust Main Street Center® as the official statewide coordinating program in Minnesota.  As the statewide coordinating program, Minnesota Main Street provides participating local Main Street organizations with the training, tools, information, and networking they need to be successful in their downtown revitalization efforts.  The Minnesota Main Street Program has been financed in part with funds provided by the State of Minnesota from the Arts and Cultural Heritage Fund through the Minnesota Historical Society.

The Preservation Alliance of Minnesota (PAM) is a statewide, private, nonprofit organization advocating for the preservation of Minnesota’s historic resources. The Alliance was incorporated as a 501(c)(3) nonprofit in 1981 by Minnesota citizens concerned about the future of the state’s architectural and cultural landmarks. The Alliance has grown into a network representing thousands of voices across the state. Beyond our membership, we collaborate and partner with other organization and agencies from the national to the local level.

The National Main Street Center’s Main Street Four Point Approach® is a community-driven, comprehensive strategy used to revitalize downtown and neighborhood business districts throughout the United States. It is a common-sense way to address the variety of issues and problems that challenge traditional business districts. Over 1,600 communities have adopted the Main Street approach in the past 25 years to look again at Main Street, their heart of the community, to save its historic buildings, to revive its commercial core, to strengthen business, to control community-eroding sprawl, and keep a sense of place and community life in America.

Comments Closed