Community Benefits

Designated Main Street programs receive many direct benefits from both the state and national Main Street Programs. However, your local organization is not the only one that stands to gain from joining with Main Street. Here are some examples of how your entire community can enjoy the wide-ranging benefits that stem from downtown revitalization.

Busy Downtown Northfield, MN

Northfield, MN (Associated Main Street Member)
Courtesy of Northfield Downtown Development

Benefits to Local Residents and Consumers:

  • •A stronger sense of community
  • •Improved awareness of local history
  • •Opportunities to participate/volunteer
  • •Better communication in the community
  • •An enhanced marketplace with better retail opportunities and the benefits of shopping local
  • •A greater sense of local pride
  • •A bigger variety of social and cultural activities
  • •More opportunities to keep kids in town


Benefits to Property Owners:

  • •Increased occupancy rates
  • •Improved rent stability
  • •Higher property values
  • •Reduced vandalism and crime
  • •Assistance with tax credits, grants, loan programs, design, and co-op maintenance
  • •Improved communication with other property owners
  • •Better image
  • •New uses for space, especially on upper floors
Image of a Now Renting sign for the upper levels

Upper-floor rental units, Dubuque, IA

Benefits to Local Government:

  • •More local jobs
  • •Healthier local economy
  • •Increased tax base
  • •More tourism revenue
  • •Higher property values
  • •Clear community goals and vision
  • •Better available services
  • •Positive perception of downtown and community
  • •Better relations between city hall and private sector
  • •Opportunities for industrial recruitment
  • •Stronger motivation for public improvements and CLG grant dollars
  • •Increased volunteer base for city
  • •More education resources for city leaders and officials on planning and economic development

Benefits to Retail Business Owners:

  • •Increased sales
  • •Improved business image
  • •Increased business value
  • •Coordinated efforts between local business and franchises
  • •Better quality of business life
  • •Expanded educational opportunities, including seminars and workshops
  • •Increased customer traffic
  • •Unified district marketing strategies promotion and advertising
  • •More business diversity
  • •New market groups downtown
  • •A way to voice important needs and issues


Image of a local business owner

Brainerd, MN

Benefits to Service Business Owners:

  • •Improved business image
  • •Greater community pride
  • •New, renewed and repeat exposure
  • •Increased variety of services
  • •Healthier economy generates more business
  • •Increased competition encourages more aggressive business styles
  • •Opportunities for tapping leakage
  • •Expanded local customer base


Benefits to Financial Institutions:

  • •Fulfills Community Reinvestment Act requirements
  • •Greater demand for loans, deposits, and other financial services
  • •Improved local image and goodwill
  • •Survival of community is critical to bank success and economic stability
  • •Cost-effective central location
Image of Historic Building in Stewartville, MN

Stewartville, MN

Benefits to Preservationists:

  • •Main Street Four-Point Approach® reinforces common goal of preservation
  • •Increased coalition-building opportunities
  • •Increased local historical awareness
  • •Better support for preservation planning, design guidelines, zoning changes, etc.
  • •Improved public image and credibility
  • •Better economic feasibility of preservation
  • •Increased use of federal, state and local preservation incentives


Benefits to County Government:

  • •Better local-county relations
  • •Increased tax base
  • •Potential ripple effect for neighboring communities
  • •Increased draw for new regional industry and business
  • •Common partnership with city hall
  • •Stronger county and regional pride
  • •Increased heritage preservation
  • •Alternative to redevelopment districts
  • •Better quality of life for employees
  • •Help with parking issues
Image of Red Wing sign

Red Wing, MN (Designated Main Street Member)

Benefits to Utility Companies:

  • •Increased demand for utilities
  • •Improved company image
  • •More employees
  • •Faster community growth
  • •Proof of new products
  • •Quality in main street public improvements
Image of downtown Faribault

Faribault, MN (Designated Main Street Member)

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