Holidays on MaiN Helps Support Local Economies

For Immediate Release

Contact: Emily Northey

Minnesota Main Street Program Coordinator
Preservation Alliance of Minnesota
651.293.9047 ext. 4
651.262.8770 (cell)


Holidays on MaiN Helps Support Local Economies

ST. PAUL, MINN.— November 3, 2011 – Holidays on MaiN, a statewide campaign challenging Minnesotans to spend 75% of their holiday shopping in Minnesota’s downtown districts.  The campaign kicks off November 3, 2011 and is produced by Minnesota Main Street.

The program will remind Minnesotans that when they shop at local, downtown businesses during the holiday season—whether it’s downtown Minneapolis, New Ulm, Brainerd, or a one-block-long Main Street, they are supporting their local economy and community.
According to a study by the Anderson Study of Retail Economics, when a customer spends $1 at a local, independent business, an average of 63 cents is re-circulated into the local economy. In contrast, for every $1 spend at a national chain, only 43 cents stays in the community.

Shopping locally generates revenue, creates jobs and reduces transportation costs. The benefits of shopping local are indisputable including personalized customer service.

The Minnesota Main Street communities – Brainerd, Faribault, New Ulm, Red Wing and Willmar – along with other statewide communities are participating in the challenge. Residents across the state may participate by taking photos of their favorite store in their downtown and posting them on our Facebook page
Free resources such as PDF fliers, handouts and social media logos are on our website, for communities and retailers that wish to participate to download.
Communities, businesses, and shoppers across the state are encouraged to take the shop local challenge this holiday season.


Minnesota Main Street, a program of the Preservation Alliance of Minnesota, is recognized by the National Trust Main Street Center® as the official statewide coordinating program in Minnesota. Minnesota Main Street provides participating local organizations with the training, tools, information, and networking they need to be successful in their downtown revitalization efforts.  In its first year of operation, Minnesota Main Street invested almost $100,000 in visits, training seminars, technical assistance, and consulting services for its Main Street membership network. Minnesota Main Street has been financed in part with funds provided by the State of Minnesota from the Arts and Cultural Heritage Fund through the Minnesota Historical Society.

The Preservation Alliance of Minnesota (PAM) is a statewide private nonprofit organization advocating the preservation of Minnesota’s historic resources. PAM was incorporated as a 501(c)(3) nonprofit in 1981 by Minnesota citizens concerned about the future of the state’s architectural and cultural landmarks. PAM has grown into a network representing thousands of voices across the state. Beyond our membership, we collaborate and partner with other organizations and agencies from the national to the local level.

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