NTHP Unveils Cultural Heritage Tourism Survival Toolkit

* The Virginia Historical Society responded to the downturn in the economy by offering free admission to its museum in 2010, resulting in a more diverse group of visitors.

* Preservationists in Hawaii found a silver lining in the slow economy as fewer developers are endangering the state’s historic communities.

* And Louisiana’s Main Street Program created “Louisiana Main to Main: A Cultural Roadshow” to showcase Main Street communities’ unique cultural assets and help spark a recovery from the hurricanes of 2008 and the economic recession.

These are three of more than 80 case studies in the new “Cultural Heritage Tourism Survival Toolkit” found here. The National Trust’s Heritage Tourism Program spent hundreds of hours over the past year reaching out to national and state cultural and heritage tourism leaders to identify key survival strategies and to develop these real-life stories which can serve as role models to cultural heritage tourism sites and destinations. The toolkit’s development was supported in part by an award from the National Endowment for the Arts.

Case studies represent all aspects of cultural heritage tourism including historic sites, museums, Main Street programs, scenic byways, national and state heritage areas, arts organizations and state and community tourism agencies.  The toolkit allows users to search for stories by region of the country, type of attraction or organization, and/or the survival strategies that the story illustrates. The toolkit also includes links to other online resources.

Stories will continue to be researched and added to the toolkit in the coming year. To suggest a case study idea, contact Amy Webb, Heritage Tourism Program Director or Carolyn Brackett, Senior Program Associate.

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